
Company
Our people
Our team comprises the best people in the industry, without exception. Our people are totally committed to what we do, and while we don’t have all the answers, we love working together with our customers to achieve innovative, often ground-breaking solutions.

From left to right: Jim Bone, Phillip Dove, Terry Roach, Rachelle Gold and John Wiggs
Leadership team
Dr Terry Roach
CEO and Founder of Capsifi
Terry is originally from Zimbabwe, but Sydney is now his home with his partner Amanda and 4 boys.
Over his 20-year career in senior positions at global technology vendors such as IBM, Apple, PeopleSoft and Oracle, Terry participated in dozens of complex business transformation projects worldwide. Invaluable learning from this experience was the enormity of the challenge that businesses face with technology adoption, which inspired him to search for a more efficient way to do so. His 2011 PhD thesis from the University of New South Wales (UNSW) has since evolved into the foundation metamodel for the Capsifi Digital Business Platform. In 2013 he began rounding up some of his colleagues to help create a software business, and from there Capsifi was born.
Terry continues to pursue an active academic research career holding an Adjunct Senior Lecturer position in the Department of Computer Science at UNSW and is a Professional Advisory Board member at the University of Technology Sydney (UTS). Terry is also a Director of the International Institute of Business Analysts (IIBA).
Jim Bone
Head of Product Strategy & Development
Jim works with both Customers and the development team to ensure the Capsifi Digital Business Platform is designed, built and released to enhance User experience. Jim believes the key to improving Capsifi is collaboration, and he enjoys interacting with Customers, Partners, and Users to determine the future direction of the product.
Jim is involved in the Capsifi Product Advisory Council and participates in Customer health check calls and design sessions. He started his career at Capsifi as one of the founding consultants and evolved into his current position via the development team. He feels this internal and external experience helps him deliver the right outcomes for all stakeholders.
Outside of work, Jim enjoys playing Rugby Union for the Hunters Hill Rugby Union Club and completing woodwork projects.
Rachelle Gold
Head of Product Coaching
Rachelle’s passion for mindful design has driven her to focus on customer need throughout her 20-year career in the tech industry. Using her varied experience across roles in the business analysis, business architecture, solution architecture, transformation planning & execution and project management spaces as means to understanding the motivations and rationales driving her customers, Rachelle has developed a ‘customer first’ approach to every opportunity she tackles.
When first introduced to the Capsifi Framework, Rachelle was immediately taken with the elegance of its ability to provide seamless traceability between what organisations do and their motivations for doing so. As a founding consultant at Capsifi, she has been able to contribute to the evolution of both the framework and the product in line with her vision for mindful organisational design.
As Head of Director of Consulting Services, Rachelle is responsible for ensuring that Capsifi’s customers are empowered to get maximum value out of the platform and has been the driving force behind Capsifi’s Maturity Framework, Methodology, training programs, community programs and Product Advisory Council.
When she isn’t focused on ensuring that her customers are the lynchpin of everything Capsifi, Rachelle enjoys expressing her passion for good design in more practical ways through various creative art outlets.
Philip Dove
Director of Partners & Alliances
Philip is a Director of Partners & Alliances and is accountable for managing and growing Capsifi’s Partner Channel.
Before joining Capsifi Philip spent over twenty years in various consulting roles, specialising in Operating Models and Organisational Designs as well as leading large Business Analysis and Project Management practices, in Financial Services. Prior to commencing his consulting career, Philip served for more than ten years as an Officer, in the British Parachute Regiment. These experiences taught him the critical importance of maintaining enterprise momentum, through the articulation of a clear strategic direction and a detailed understanding of the current and future state in order to rapidly respond to the voice of the customer and the market. When Philip was first introduced to Capsifi’s Jalapeno platform as a client in 2017, he immediately recognised the value Capsifi’s Digital Business Modelling platform could deliver for both consultants and organisations alike.
Philip holds a master’s degree in human resource management from Kingston University, UK and is a certified Program Manager. He was born in Nigeria, grew up in the UK and Germany, and now lives in Sydney with his young family.
Michael Hebda
Director of Demand Generation
Early in his career, Michael worked in e-commerce at the start of the online shopping trend. The biggest lesson he took away was an understanding of how to help buyers navigate uncertainty with confidence.
As Capsifi Director of Demand Generation, Michael applies those learnings to shape the identity of the organization and cultivate effective teams, content, and processes for interacting with customers and potential buyers. He understands that everyone’s time is valuable, and a person’s attention is something that must be earned.
Michael holds a Bachelor of Science degree in Marketing from Rhode Island College. With a keen sense of social responsibility Michael has worked with disadvantaged teenagers at the St. Vincent’s Home residential facility. Michael now enjoys spending time with his own children and sometimes he even gets to dust off his saxophone if he can find a free hour here or there.
Explore Capsifi solutions
Capsifi offers a comprehensive suite of strategic business solutions that can be applied as individual modules or combined in a powerful, integrated platform tailored to your specific needs. Take a moment to explore possibilities and discover the value Capsifi can bring to your business.
All of us at Capsifi are fiercely motivated by the opportunity we have to build an incredible, game-changing digital business platform that really matters. Our customers tell us we’re on to something, and we’re proud to be solving a problem that everyone recognizes but no one before us managed to solve.