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Capsifi Thought Leadership Series 2019
Austin, TX
December 3 – 4, 2019

NEW Speakers Added: Check-out our speaker profiles below.


Capsifi Thought Leadership Series 2019 – Austin, TX December 3 – 4


Bringing connected knowledge to the enterprise. Enabling business that is Connected, Consistent, Aligned.

The greatest threat facing business leaders is the exponential pace of technology innovation. To survive in an era of disruption businesses need to develop the capacity for continuous innovation & transformation. Enterprise resilience is the capacity to successfully navigate both sudden disruption & persistent uncertainty. This strategic event provides a unique opportunity to discover the latest approaches and innovative ideas for enabling enterprise resilience through the connected enterprise.

Capsifi’s Thought Leadership Series is designed to provide our customers with a platform to network with peers, share real-world experiences and ideas, learn from inspiring keynotes, and gain the insights you need to become a thought leader within your own organization.

Plus, you will have the opportunity to explore and understand the trends shaping the future of our product, Jalapeno, and even take part in defining the next generation of business model innovation.

Key Actionable Insights You Will Take Away

Understanding the alignment of Capsifi’s vision & Jalapeno.

Learn from your peers and understand how they use Jalapeno to solve real-life problems.

Deep dive into the Jalapeno roadmap and discover the future trends shaping it.

Capsifi customer events give you a unique opportunity for learning and discovery. Hear presentations from peers across different industries, gain new insights and even catch a glimpse into the future of Jalapeno. (Check out our latest agenda below to find out more about our speakers and presenters. More to come so check back often!)


We also understand the value of connecting with your colleagues – we will be hosting an optional informal gathering for all attendees to give you an opportunity to break the ice before the event officially kicks off on Tuesday.  Following the end of Day 1, we will be inviting you to join us for an evening of fun at our official networking event, watch out for this exciting news, more details will be released soon. This evening offers a wealth of networking opportunities to interact with thought leaders and peers from across the globe. It’s your chance to build a network of innovative industry professionals and most importantly have fun.

Join us for an informative, enlightening, interactive and engaging workshop on enabling enterprise resilence.


Enabling Enterprise Resilience Thought Leadership Summit 2019


Tuesday, December 3
Wednesday, December 4


Kimpton Hotel Van Zandt
605 Davis St,
Austin, TX 78701

Speakers &  Presenters

Terry Roach, CEO & founder, Capsifi

Terry Roach is the CEO and founder of Capsifi a leading solution provider of business model innovation software. Capsifi helps customers understand their business operation and identify opportunities for innovation, establishing the business model as a dynamic, interactive and enduring asset. He is also a passionate advocate of business modelling and the practice of business architecture.

He is the author of the ‘CAPSICUM Framework for Strategically Aligned Business Architecture’, the result of his 2011 PhD thesis from the University of NSW and continues to lecture post-graduate university courses in Enterprise Architecture and Conceptual Modelling techniques.

Prior to founding Capsifi, he held a variety of executive roles with major global technology companies (including PeopleSoft, Oracle, IBM, Apple) managing teams of Solutions Architects and Business Analysts.

Roger T. Burlton P. Eng., CMC

Roger is the President of Process Renewal Group. He is the author of the pioneering book ‘Business Process Management: Profiting from Process’ and the ‘Business Process Manifesto’, now available in 14 languages. His Business Architecture column in BPTrends.com is available to over twenty thousand readers. Recently he developed the Business Agility Manifesto in collaboration with John Zachman and Ron Ross.

Roger developed and delivered the first Business Process and Business Architecture management education in the world in 1991, certified today by universities in North America, Europe, Australia and South America. He is recognized as a pragmatic world leader in transforming companies from traditional hierarchical organizations to process managed ones based on a value delivery model supported by Business Architecture practices. He has led numerous initiatives to implement new business models, governance frameworks and process management capabilities for global corporations and government agencies. He continues to chair the most prominent business architecture and process conferences around the world which he has done on over fifty occasions.

Craig Martin, Co-founder & chairman of the Australian Strategic Design Institute and Founder & Director DesignChain

Craig is a commercially astute strategic designer and business leader with over 22 years of solid experience in entrepreneurship, innovation, business development and execution. He has founded and grown multiple service organizations, as well as product start-ups that have focussed on innovative multi-sided platforms within the AI and collaboration space.

In his role, he offers high level, substantiated recommendations to executives and board members on strategic direction, innovation, time-to-market, value management and lean-agile transformation. Craig is also an internationally recognized speaker on embedding innovation and creating value engines using design, architecture and agile.

He is a strategic designer, digital strategist, green belt lean six sigma practitioner, certified lean-agile change agent (SPC), certified business designer, Open Group Certified architect and a licensed engage and grow coach.

Micah Lorenc, Director, Business Architecture, USAA & Gallup Certified Strengths Coach

Micah is currently the Director of the P&C Business Architecture team in Property & Casualty. Micah began his career at USAA as a project manager in IT Project Execution, followed by 3 years on the IT Strategic Planning team before becoming a Business Architect in Enterprise Strategy & Marketing.

Ashley Fernandez, Business Architect, USAA Property & Casualty

Ashley Fernandez is a Business Architect for USAA with experience in process engineering, process simulation, and continuous improvement. Over the past year, she has been one of the leading voices for advancing Business Architecture at USAA. Ashley is a Certified Business Architect and has a Bachelors of Arts in Mathematics from Trinity University.

Hari Natarajamani, Business Architect USAA Property & Casualty

Hari Natarajamani is a Business Architect for USAA with experience in business analysis, process engineering, and marketing. In the past year he has been one of the leading voices for advancing Business Architecture at USAA. Hari has his Masters in Financial Management and 22 years of experience.

Tracy Kostiuk, Senior Technical Product Owner, Autodesk

Tracy Kostiuk is a strategic, business-centric technology leader who has been executing against strategic priorities and initiatives at Autodesk for over 17 years. She is a Certified Business Architect.


Arlen Fletcher, International IT Operations Analyst, Costco Wholesale

Steve Duckart, Vice President, Enterprise Data Management Strategy, American Express

Tuesday, December 3 – Day 1

Registration Breakfast from 7.30 am

Please join us in the LadyBird room.

08.30 am

Terry RoachCapsifi
Welcome & Introductions followed by:

Opening Keynote: Enterprise Resilience = Enabling Business Model Innovation at Scale

10.00 am
Craig MartinDesignChain
The Role of Business Architecture in creating strategic agility – introducing the business design pipeline
10.30 am
AM Refreshment Break
10.50 am
Steve DuckartAmerican Express
Customer presentation Amex
11.50 am
Craig MartinDesignChain
Values, Value & Valuable
12.00 pm
Networking Lunch
01.00 pm
Carlos RamonCompass
Capsifi – A word from the Board
01.15 pm
Roger BurltonProcess Renewal Group
Business Architecture: The method in the madness
02.45 pm
Craig MartinDesignChain
Foresight, strategy and motivation
03.10 pm
PM Refreshment Break
03.30 pm
Micah Lorenc, Ashley Fernandez, Hari Hariharaprasad USAA
Customer presentation USAA : Leveraging Jalapeno to Serve USAA Strategy
04.30 pm
Craig & Terry
Summarising the day & closing remarks
05.15 pm
Holly TurnbullCapsifi
Network Evening logistics
Wednesday, December 4 – Day 2

Networking Breakfast from 7.30 am

Please join us in the LadyBird room.

08.30 am
Terry RoachCapsifi
Jalapeno Showcase: Knowledge Engineering enabling the Connected Enterprise
09.30 am
Craig MartinDesignChain
Design and Innovation for business. Experiences and journeys
10.30 am
AM Refreshment Break
10.50 am
Tracy KostiukAutodesk
Customer presentation Autodesk : Enabling clarity through business architecture – How we leverage Jalapeno
11.50 am
Craig MartinDesignChain
Incubation and business architecture
12.00 pm
Networking Lunch
01.00 pm
Arlen FletcherCostco
Customer presentation Costco
02.00 pm
Craig MartinDesignChain
Business Architecture, Lean and Agile
02.30 pm
PM Refreshment Break
02.50 pm
Jim BoneCapsifi
Jalapeno Showcase: State of the art and the innovation roadmap featuring a short note from Signavio
04.50 pm
Craig MartinDesignChain
Sumarising & joining the dots to bring it all together
05.15 pm
Holly TurnbullCapsifi
Closing address
Day 3 – Optional
One-on-one Sessions with Capsifi Team

Our agenda is subject to change – please check back regularly for updates.

Location & Costs

Welcome Reception:
Date: Monday December 2
Time: 6.30 pm
Venue: Geraldines Bar, Kimpton Hotel, 605 Davis Street
Even Day 1:
Date: Tuesday December 3
Time: 8am – 5.30pm
Venue: Lady Bird Studio, Kimpton Hotel Van Zandt 605 Davis St, Austin, TX 78701
Networking Evening:
Date: Tuesday December 3
Time: 6.30pm – 9.30pm
Venue: Backspace
Event Day 2:
Date: Wednesday December 4
Time: 8.15am – 5.30pm
Venue: Lady Bird Studio, Kimpton Hotel Van Zandt 605 Davis St, Austin, TX 78701
Day 3 (Optional) One-on-one Meetings:
Date: Wednesday December 5
Time: Upon request
Venue: Kimpton Hotel Van Zandt 605 Davis St, Austin, TX 78701

Tickets to attend this event cost $1295 (USD). Capsifi event costs include accommodation & lodging for three evenings (Dec 2, 3 & 4), venue, speakers, food & beverages, welcome reception (December 2) and networking evening (December 3).