Competition & Innovation

The Challenge

In 2020, Apple encountered fierce competition in the wireless earbuds market upon the release of its Air Pods Pro, directly challenging offerings from Bose, Sony, and other competitors. Apple’s success hinged significantly on its innovative features, including active noise cancellation and seamless integration with its ecosystem.

The technology space is characterized by rapid advancements and intense competition which forces companies to continuously innovate in order to remain relevant. Staying ahead requires leveraging emerging technologies to enhance product offerings and meet evolving customer needs.

The Solution

Capsifi enables organizations to proactively manage innovation and harness innovative ideas from all areas of the organization. Through idea management and innovation boards, Capsifi collects, maintains, and prioritizes ideas for innovation and improvement across the entire organization as they emerge, providing a diverse backlog of ideas to draw upon as needed.

Here’s some practical ways the Capsifi platform can address and resolve these industry-wide challenges:

• Use Idea management with business outcomes categorized by technology categories