Solutions Lab

Market Access and Reimbursement


Market Access and Reimbursement

The Challenge

The reimbursement landscape for medical devices is evolving, with challenges in securing coverage and reimbursement for innovative technologies. To overcome these hurdles, companies like Medtronic and Boston Scientific invest in health economic studies to demonstrate the value of their devices and negotiate reimbursement with payers.

Gaining market access and securing reimbursement for medical devices is often challenging, particularly in regions with complex healthcare systems and reimbursement policies. Demonstrating the clinical and economic value of medical devices is crucial for reimbursement approval.

The Solution

By aligning patient, practitioner, and insurer experiences with the organization’s internal ability to deliver value to customers, Capsifi offers deep visibility into how various stakeholders want and need to engage, guiding the organization’s operating model in response. As the reimbursement landscape for medical services and devices evolves, Capsifi provides traceability to demonstrate the value of their products amidst change.

By providing non-technical and consumable visualizations, Capsifi facilitates cross-functional stakeholder-centricity that makes it easier to rapidly pivot as necessary.

Here’s some practical ways the Capsifi platform can address and resolve these industry-wide challenges:

  • Service blueprints help you deeply understand how the operating model needs to evolve to address consumer needs and desires
  • Utilize the Value Proposition Whiteboard to explore products and services that would provide additional value to your customers.
Key features used
Value Streams
Service Blueprint
Idea Management
Innovation Pathway
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Starting your Own Journey

Three ways for you to get started with Capsifi

Gartner disclaimer:

Gartner, Magic Quadrant for Enterprise Architecture Tools, Akshay Jhawar, Gilbert van der Heiden, Andrew Gianni, Andreas Frangou, 12 December 2022.
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