Customer Experience

Home Masthead Image


Customer Experience

It’s clear that today’s digitally enabled customers are increasingly calling the shots in the evaluation of their purchase decisions. With immediate access to information and a myriad of competitive options, digital innovation has shifted the balance of power in the customer’s favor. To build lasting relationships in this volatile, customer driven environment, businesses need to be more alert than ever to the shifting demands of customer tastes and trends.


Building a robust brand loyalty strategy begins with understanding who your customers are and how you can continuously assess and respond to their shifting needs.

This means developing, reinforcing and adjusting your internal processes and product offerings around value propositions targeted specifically at carefully defined customer segments. And it involves ongoing monitoring and measuring your customers’ experience across their journeys as they interact with your business.

What potential would that this level of customer insight have for delivering real world value to the business, and even opening the door for increased ROI?


Our Customer Experience solution

Capsifi’s customer experience capabilities help you remain competitive in today’s digitally connected world where virtually unlimited information and various quality options are driving your customers’ purchasing decisions.

Customer Journey Maps

An interactive canvas that tracks the outside-in measurements of the experience of customers on their interaction journeys as they engage with your business across the customer lifecycle.

Customer Segments & Personas

Leverage carefully considered customer personas to develop targeted messaging and personalized delivery of products and services to distinctly defined customer segments.

Idea Board

Prioritize ideas, map design artifacts, define the business case and flow work through to the agile delivery backlog.

Idea Capture

Democratize innovation by capturing ideas from teams at the coalface of user interactions.

Value Streams

Visually analyze an inside-out perspective on the stages in the flow of business transactions to align resources, skills, technology.

Achieve true customer-centricity with Capsifi

Create loyalty by understanding your customers and their shifting needs and options before developing, reinforcing and adjusting your organization’s offerings accordingly.


Demonstrate value

Innovate the value proposition in your product offerings for digitally savvy customers who have access to virtually unlimited purchasing options.


Identify your customer

Identify and describe your targeted customer segments to make highly relevant connections with products and services that closely match your customers’ needs.


Create loyalty

Improve the experience across your customer journeys by closely understanding who your customers are and their needs as they continue to evolve.


Understand what makes you different

Workshop your unique value proposition to develop customised offerings while measuring the experience and value delivery across customer journeys.


Innovate constantly

Capture ideas to feed the innovation backlog and push business levers to instantly move the needle in response to the voice of your customers.


What our clients are saying

Outstanding Quality

Capsifi has been very successful for developing and managing business strategies and their related ICT and digital strategies – then relating them to investments and projects. The relationships between this information enables traceability and “line of sight” from strategy to execution – particularly focused on prioritizing where funds are allocated. The visualizations are excellent at combining crucial information “on one page” to enable better insights and decisions.

Client Executive

APAC Services Industry Organization

Outstanding Platform

Capsifi is very easy to use, and does not require formalized training to start using. There is so much functionality, that it can be used for many different purposes, and provides an easy way to visualize corporate strategy and the link between it and IT strategy (from vision & goals to execution.) There are so many great views that allow you to show many different aspects of your data. There many to many relationships to data is very helpful.

IT Business Consultant

North American Finance Organization - $30B+ revenue

Comprehensive and Intuitive

Capsifi provides a comprehensive and intuitive user interface to model business artifacts such as software services, digital workflow and GUI. Linkability between each of those artifacts is unique and powerful when modelling multiple business layers. Moreover, they provide customization cater to customer needs. Easy-to-use platform for modelling and linking business artifacts in different layers.

Research Assistant

APAC Education Organization – 50,000 employees



Resource Hub

Learn more about our solutions

Executable Architecture

From time to time an interesting debate breaks out in the LinkedIn group for Model Driven Architecture, over…

Read more
Prove it. Show me the data!

What is the one thing that I would change at every single place I’ve ever worked – become…

Read more
The Architecture of Purpose

From the title you’d be forgiven for assuming that this is yet another crack at the meaning of…

Read more
Intelligent Business Transformation | Part 1

At its core, Digital Business Transformation is about the digital enablement of a new business model, with the…

Read more

Explore other solutions from Capsifi

Business Architecture

Fast-track business decisions with holistic, interactive insights into the intricate dependencies within your business operating model.

Explore Solution
Customer Experience

Customer-centric innovation to ensure you stay focused on those who allow your business to thrive.

Explore Solution
Enterprise Architecture

Manage, evolve and maintain a modern technology estate, explicitly aligned to business needs.

Explore Solution
Enterprise Governance

Reduce uncertainty and responsibly manage risks through a clear line of sight for enterprise compliance with policies, controls and regulations.

Explore Solution
Portfolio Planning

Build the capacity to transform, with well-grounded investments and continuous monitoring of the impact of change.

Explore Solution
Strategy Execution

Clearly articulate your strategic direction to enable agile decision-making aligned with desired business outcomes.

Explore Solution
Starting your Own Journey

Three ways for you to get started with Capsifi

Gartner disclaimer:

Gartner, Magic Quadrant for Enterprise Architecture Tools, Akshay Jhawar, Gilbert van der Heiden, Andrew Gianni, Andreas Frangou, 12 December 2022.
GARTNER is a registered trademark and service mark and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.