In-Store Digitalization & Experiential Retail

The Challenge

Home Depot introduced augmented reality (AR) features in its mobile app, enabling customers to visualize how products will look in their homes before making a purchase. This initiative has enhanced the in-store experience and increased customer engagement for the home improvement retailer.

Brick-and-mortar retailers can leverage technology to enhance the in-store shopping experience and differentiate themselves from online competitors. Implementing technologies such as interactive displays, digital signage, augmented reality (AR), and virtual reality (VR) creates immersive and engaging experiences that drive foot traffic and increase customer satisfaction.

The Solution

Capsifi enables organizations to proactively manage innovation and harvest innovative ideas from all corners of the organization. Through its use of the idea management and innovation board, Capsifi collects, maintains, and prioritizes ideas for technical innovation and improvement across the product portfolio as they arise, providing a diverse backlog of ideas to draw upon when needed.

Capsifi also allows organizations to assess their operating model for digital readiness and agility, allowing them to plan, pivot and respond to customer and investor demand for technologically advanced products and experiences.
By aligning customer experience to the operating model, Capsifi can help pinpoint where customers expect to see technical innovation and advancement. Additionally, proactive management of catalogues of technical redundancy and debt allows organizations to mitigate the risks that stand in the way of digital innovation.

Here’s some practical ways the Capsifi platform can address and resolve these industry-wide challenges:

• Use Idea management with business outcomes categorized by technology categories
• Use digital readiness – or other technical viewpoints – assessments on your operating model to ensure ongoing technical agility
• Proactively manage tech redundancy and technical debt – both blockers to rapid technical adaptation
• Understand customer experience and value streams to determine where customers are expecting tech innovation