Solutions Lab

Omnichannel Integration


Omnichannel Integration

The Challenge

Starbucks seamlessly integrates its mobile app with in-store operations, allowing customers to order ahead, pay, and earn rewards digitally. This initiative has enhanced the in-store experience and increased customer loyalty for the global coffee chain.

Technology enables seamless integration across multiple retail channels, spanning brick-and-mortar stores, e-commerce platforms, mobile apps, and social media. By implementing omnichannel strategies and leveraging technologies like inventory management systems, mobile Point of Sale (POS) solutions, and unified customer databases, retailers can deliver consistent and personalized experiences across all touchpoints.

The Solution

Capsifi enables you to strategically plan and oversee a complete digital transformation by seamlessly integrating multiple channels into a unified digitally enabled customer experience. By taking a technical approach to connect a variety of channels and aligning these insights with future customer experiences, Capsifi vividly illustrates how future customers will interact across various modes of engagement.

Here’s some practical ways the Capsifi platform can address and resolve these industry-wide challenges:

  • Use Idea management with business outcomes categorized by technology categories
  • Use digital readiness – or other technical viewpoints – assessments on your operating model to ensure ongoing technical agility
  • Proactively manage tech redundancy and technical debt – both blockers to rapid technical adaptation
  • Understand customer experience and value streams to determine where customers are expecting tech innovation
Key features used
Value Streams
Application Portfolio Management
Application Rationalization
Idea Management
Service Blueprint
150-year-old Local Government Organisation

Reducing new business application processing time from 18 to 3 months using Capsifi.

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Fortune 100 Global Financial Services Organization

Overhauls their enterprise risk framework and develops a holistic view of risk.

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American Fortune 500 Retail Corporation

Expanding best practices in a single market globally, leveraging their operating model as an asset.

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Fortune 500 Retail Corporation

Achieving supply-chain platform consolidation, aligning multiple teams with a holistic view of business and technology scope.

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Starting your Own Journey

Three ways for you to get started with Capsifi

Gartner disclaimer:

Gartner, Magic Quadrant for Enterprise Architecture Tools, Akshay Jhawar, Gilbert van der Heiden, Andrew Gianni, Andreas Frangou, 12 December 2022.
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