The Challenge

Starbucks seamlessly integrates its mobile app with in-store operations, allowing customers to order ahead, pay, and earn rewards digitally. This initiative has enhanced the in-store experience and increased customer loyalty for the global coffee chain.

Technology enables seamless integration across multiple retail channels, spanning brick-and-mortar stores, e-commerce platforms, mobile apps, and social media. By implementing omnichannel strategies and leveraging technologies like inventory management systems, mobile Point of Sale (POS) solutions, and unified customer databases, retailers can deliver consistent and personalized experiences across all touchpoints.

The Solution

Capsifi enables you to strategically plan and oversee a complete digital transformation by seamlessly integrating multiple channels into a unified digitally enabled customer experience. By taking a technical approach to connect a variety of channels and aligning these insights with future customer experiences, Capsifi vividly illustrates how future customers will interact across various modes of engagement.

Here’s some practical ways the Capsifi platform can address and resolve these industry-wide challenges:

Use Idea management with business outcomes categorized by technology categories
Use digital readiness – or other technical viewpoints – assessments on your operating model to ensure ongoing technical agility
Proactively manage tech redundancy and technical debt – both blockers to rapid technical adaptation
Understand customer experience and value streams to determine where customers are expecting tech innovation