It’s clear that today’s digitally enabled customers are increasingly calling the shots in the evaluation of their purchase decisions.
With immediate access to information and a myriad of competitive options, digital innovation has shifted the balance of power in the customer’s favor. It’s even likely that digitally-enabled consumers have access to better resources to inform their decisions than the knowledge available to your own teams as they serve them.
To remain competitive in this volatile, customer driven environment, businesses need to be more alert than ever to the shifting demands of customer tastes and trends to build lasting, loyal relationships. So how do you address this? Digital enterprise architecture can help you achieve the business transformation required in today’s technological world.
Building a lasting brand loyalty strategy begins with understanding who your customers are and continuously assessing their shifting needs and options. It requires developing, reinforcing and adjusting your internal processes and product offerings around value propositions targeted specifically at carefully defined customer segments. It involves ongoing monitoring and measuring your customers’ experience across their journeys as they interact with your business.
Our Enterprise Architecture Solution
Imagine if your teams had the capability to access a dynamic, interactive canvas of customer experience for all your interaction journeys.
What would it mean for your business if this feedback was dynamically aligned to the business levers available for moving the needle in response to your customers’ voice?
Capsifi’s interactive Experience solution helps you remain competitive in today’s digitally connected world where virtually unlimited information and options are driving your customers’ purchasing decisions.
Innovate the value proposition in your product offerings for digitally savvy customers who have access to virtually unlimited purchasing options.
Identify your customer
Identify and describe your targeted customer segments to make highly relevant connections with products and services that closely match your customers’ needs.
Improve the experience across your customer journeys by closely understanding who your customers are and their needs as they continue to evolve.
Understand what makes you different
Workshop your unique value proposition to develop customised offerings while measuring the experience and value delivery across customer journeys.
Capture ideas to feed the innovation backlog and push business levers to instantly move the needle in response to the voice of your customers.
Key features of a Capsifi Experience Solution
Capsifi‘s Experience solution helps you create loyalty by understanding your customers and their shifting needs and options – so you can develop, reinforce, or adjust your offerings accordingly. Here are some key business architecture tools and features you can expect when you team up with Capsifi:
01 Customer segments and personas
Leverage carefully considered customer personas to develop targeted messaging and the personalised delivery of products & services to distinctly defined customer segments.
02 Digital wireframes
A drag-and-drop wireframing canvas for the design and configuration of data-driven user interfaces and the flow logic of digital interactions.
03 Customer journey maps
An interactive canvas that tracks the outside-in measurements of the experience of customers on their interaction journeys as they engage with your business across the customer lifecycle.
04 Interaction flow
Freeform design of the flow of web-based customer interactions including decision tables for the flow-logic of pages and the invocation of components and API’s.
05 UI component library
Manage and track the design and configuration of UI components and their usage in a library of digital forms.
06 Idea capture
Democratise innovation by capturing ideas from teams at the coalface of user interactions.
07 Idea board
Prioritise ideas, map design artefacts, define the business case and flow work through to the agile delivery backlog.
08 Value streams
Visually analyse an inside-out perspective on the stages in the flow of business transactions to align resources, skills, technology, and effort in the delivery of business outcomes.
Gartner peer rating
Exceptional customer service and support. Product coaching team went well above and beyond expectations. Overall excellent experience. Exceptional customer service and support.
Director, Enterprise Data Management, North America Finance Organization - $1B revenue